Traditionally, distributors have been box shifters and very profitable it can be too. Usually the whole concept of selling software is alien. It requires no warehousing space and the systems implemented can’t check it in or out. There is a new breed of distributor, particularly in the US where hardware margins are plummeting through the floor, who are adding back the value either by creating their own brand of software or by offering bespoke services as “deal-clinchers”. This applies equally well to distributors, reseller and system integrators. All the platform vendors realise that it is applications which will make the difference, but no-one outside of the software industry knows how to go about solving the problem. Ghost has a set of components (objects) which are ready to be compiled to solve any CTI
(Computer Telephony
Integration) or VoIP
(Voice over IP) problem where telephony and/or databases are involved. In fact, we claim that every development in this area is seventy five percent finished before we start. If you have problems or opportunities in this area, Ghost is ideally placed to help and advise you to build your business.
